ChatGPT Buy in ChatGPT: Complete Instant Checkout Guide 2025
Learn how to buy products directly in ChatGPT using Instant Checkout. Step-by-step guide covering availability, security, international access, and troubleshooting for 2025.
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What is ChatGPT Instant Checkout?
ChatGPT Instant Checkout is a revolutionary feature launched by OpenAI on 2025-09-29 that allows users to purchase products directly within the ChatGPT interface without leaving the conversation. This feature transforms ChatGPT from a conversational AI assistant into an end-to-end shopping platform, enabling seamless transactions powered by the Agentic Commerce Protocol developed in partnership with Stripe.
The feature represents a significant shift in e-commerce, allowing users to discover products through natural conversation with ChatGPT and complete purchases with just 2-3 clicks. When ChatGPT suggests a product that supports Instant Checkout, users see a "Buy" button directly in the chat. Tapping this button opens a checkout interface where users confirm their order details, shipping address, and payment information without ever leaving the ChatGPT window.
Currently, Instant Checkout is available to ChatGPT Plus, Pro, and Free users in the United States. The initial rollout supports purchases from U.S. Etsy sellers, with over 1,000,000 Shopify merchants—including major brands like Glossier, SKIMS, Spanx, and Vuori—scheduled to join the platform in the near future. Today, the system supports single-item purchases only, but OpenAI has confirmed that multi-item shopping carts are in development.
According to CNBC's report on 2025-09-29, Etsy's stock price jumped 16% following the Instant Checkout announcement, demonstrating significant market confidence in this new commerce model. The feature is free for users and does not affect product pricing, though merchants pay a small transaction fee to OpenAI for completed purchases.
The technology underlying Instant Checkout is the Agentic Commerce Protocol, an open-standard framework that OpenAI has made publicly available. This protocol enables AI agents to autonomously facilitate purchases while ensuring merchants retain full control over their customer relationships, order fulfillment, and payment processing. Merchants remain the merchant of record in all transactions, meaning they maintain complete ownership of customer data and order management.